How to Establish KPIs for Digital Marketing Campaigns
Jeff Rovner
A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.
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Targeted paid media drives awareness, website visitors, leads, and revenue. Find out more about search advertising, social media advertising, and more by exploring our resources below. Need more? Explore Two Octobers’ paid media management services.
A Test-and-Learn Approach to Social Media Advertising Expansion [recording & recap]
Chloe Pascoe
Learn how to deploy a test-and-learn approach to expanding your social media advertising, in this recorded webinar and recap.
5 Tips for Growing Revenue During an Uncertain Q4
Kris Skavish
In uncertain times, we share 5 tactics ecommerce marketers can use to focus their efforts and maximize revenue.
Search Ad CTRs by Age
Nico Brooks
A college student asked, “Do young people click on search ads?” We analyze the likelihood of clicking on ads by age.
5 Tips for Google Grant Accounts Struggling to Hit a 5% CTR
Nate Skold
Last year, Google announced a major change to its Ad Grant program, requiring accounts to maintain a 5% click-through rate (CTR). Click-through rate is the ratio of clicks an ad gets to the number of times it is shown (impressions) and is an indication of the relevancy and quality of an ad. Grant accounts that
Make the Most of Your Google Grant Keywords
Jaimee LaTorra
Recent Changes to Google Grants If you’re already a Google Grant recipient, chances are you’ve noticed some changes in your grant account in the past year. One of the most notable changes to Google’s Ad Grants program is the strictness on keywords permitted to run. Previously, grant account managers could upload an infinite number of
