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At Two Octobers, we are always striving to better understand consumer behavior as it relates to our client’s business goals. The more we understand about how consumers research and make decisions, the more we can sharpen our messaging, offers, and UI interactions. Over the past year, I have been doing a considerable amount of consumer
A handy trick for using google sheets regex File under: anecdotes from my love affair with Google Sheets. If you’ve ever had to consolidate a bunch of messy data into a few stem patterns, read on. I recently found myself needing to consolidate a bunch of Google Analytics page view data into a shortened list.
Part I – Failure and recovery This post is aimed at people who work in marketing and advertising, and are interested in automating tasks to improve quality and efficiency. It describes my recent journey towards achieving these goals. For a little context on my philosophy of automation, check out this post from a few
A quick primer on the nature of the problem One of the most common problems I run into with Google Analytics (GA) occurs when a website uses a 3rd-party shopping cart, booking system or other transactional functionality. These systems often run on another domain, which means a user goes from xyz.com to xyz.shoppingcart.com to
Marketers trained in the practice of traditional paid search know the large universe of SEM optimizations well. We have lists, or in my case, a tortured novel, full of changes to implement and tests to conduct. But these lists of vetted paid search tactics don’t always translate when it comes to Google Shopping. Google
By: Rachel Zinanti & Maggie Castle To make the change, or not make the change? You think it will be great for the account, but what if it’s not? What if it tanks and your SEM performance takes a nosedive? If you manage paid search accounts, you know what we’re talking about. You’ve had this
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