Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
In this module, we will cover how to set up goals in GA, and some of the reports in the Conversions section of reporting that help us understand the whos and hows of conversion behavior. We’ll be using the Google Analytics demo account in the examples in this module. The demo account is a GA
The behavior section of reporting in GA mostly shows how visitors interact with a web property. In this module, we will cover the following subsections of Behavior reporting: Events – interactions on a page, such as scrolls, clicks, video views and form inputs. Site Content – reporting on entrances, page views and exits by page. Behavior Flow –
Acquisition reporting shows how website visitors perform, based on where they are coming from. Acquisition reporting includes the following sections: All Traffic – reports of all traffic to the website, organized by various dimensions. Detailed referral traffic reporting also falls in this section, for some reason. Google Ads – if Google Ads and GA are linked, these
The Audience reporting section of GA is focused on reports that help you understand the characteristics of a website’s audience. Using Audience Reports To Do a Persona Analysis in GA We are going to walk through how to use GA to develop marketing personas, as a way to demonstrate some of the capabilities of audience
In this video tutorial, we walk through key building blocks of regular expressions using the incredibly powerful REGEXEXTRACT function in Google Sheets. To follow along, make a copy of this Sheet. Topics covered: Matching characters and sets of characters Using ORs to match multiple things Using escapes to match special characters Matching the beginning and
What do the different account permission levels in Google Analytics (GA) actually mean? Where you can assign them in the GA interface? We’ve got the answers. Google offers four permission levels that you can assign to users individually or as a combination. These four permission levels are: 1) Read & Analyze Users can see report
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