How to Use Path Explorations in GA4
Nico Brooks
GA4 Path Explorations show you how users flow through events and pages on your website. Find out how to create and use them!
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Analytics articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
How GA4 Will Impact Your Business—and When to Switch [recording & recap]
Nico Brooks
GA4 includes significant changes from the version you’re used to. Learn more about the potential impact to your business, and plan for setting it up now.
An introduction to GA4
Nico Brooks
Learn key concepts core to GA4 and differences from Universal Analytics.
How Web Tracking Works
Nico Brooks
Understanding the mechanics of web tracking helps bring clarity and meaning to the data we analyze.
Grow Online Revenue with this Formula
Morgan Hassell
The ingredients necessary to bring more traffic and revenue to an ecommerce website, are all within one tried-and-true formula.
Communicating the Value of Marketing to Business Leaders
Kris Skavish
Marketers and company leaders speak in different languages. Bridge the gap with this method for thinking about company goals and marketing goals.
