Understanding GA4 & UA Data Discrepancies
Nico Brooks
Differences between data in GA4 and UA are not uncommon. These are the seven most common explanations.
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Analytics articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
Time-of-Day reporting in GA4 & Looker Studio
Nico Brooks
GA4’s reporting for hour of day & day of week is limited. Learn how to create an easy-to-read chart in Looker Studio & a little about BigQuery along the way.
Avoid the Looker Studio Quota Error
Nico Brooks
In this Looker Studio tutorial, we explain how to use the Extract Data connector in Looker Studio to overcome the dreaded GA4 Quota Error.
Mastering Data Blends: Looker Studio for Marketers
Nico Brooks
Blends are one of the most powerful features in Looker Studio, but they’re a little tricky to get your head around. Learn why and how to use blends.
GA4 “Views:” How to Create and Report on Filtered Data
Nico Brooks
GA4 does not have the equivalent of Universal Analytics views, but it has something even better: customizable reporting and navigation. Find out more.
GA4 Attribution Models: How They Work
Nico Brooks
Conversion attribution in GA4 is weird. We show you how to change the attribution model, and why that changes some reports and not others.
