Funnel Reporting in Looker Studio with GA4 Events
Nico Brooks
Learn how to use the Funnel chart type in Looker Studio to visualize GA4 metrics, such as steps in a purchase process.
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Analytics articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
Documenting a Google Tag Manager Container
Nico Brooks
Learn how to automatically generate documentation for Google Tag Manager with a Colab-based tool. Simplify export and organization of tags, triggers & variables.
Analytics Roundup – Updates from August 2024
Nico Brooks
Updates from the world of marketing analytics: GA4 to add benchmarking & plot rows; new CMP partners integrate with Google Tag; how to clean up GTM.
5 Tips for Getting More from GA4’s Standard Reports
Kris Skavish
Learn how to adjust settings on any standard report in GA4 to dive into the data and find what you’re looking for.
How to Report on Search Engine Ranking in Looker Studio
Nico Brooks
Create a Looker Studio report showing organic keyword rankings over time, using free Google Search Console data.
Analytics Roundup – Updates from July 2024
Nico Brooks
Updates from the world of web analytics: Chrome third-party cookies, new BigQuery features, and shout outs to articles that made us smarter this month.
