Tracking AI Traffic in GA4: A Step-by-Step Guide
Nico Brooks
Report on traffic from people clicking through from AI services like ChatGPT. Build an exploration with a custom segment + a new channel group for AI traffic.
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Analytics articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
Analytics Roundup – Updates from October 2024
Nico Brooks
ChatGPT traffic in the GA house! Plus new features in GA4 and understanding GTM first-party mode (with NotebookLM). Giddyup, it’s October’s Analytics Roundup.
GA4 Path Analysis with BigQuery
Nico Brooks
This article details the process of building two BigQuery tables for path analysis, with a focus on creating Looker Studio reports that visualize user journeys through page views and events. It accompanies a GitHub repository featuring code for automating these transformations using Google Dataform. I’m often frustrated by GA4’s limited ability to visualize user journeys
Five Great Plug-and-Play SEO Dashboards
Kris Skavish
Preview five great dashboards for SEO reporting and analysis, and find the one that works best for you.
Analytics Roundup – Updates from September 2024
Nico Brooks
“It’s not me, it’s you”, Google Ads measurement, and dynamic metrics in Looker Studio…all in this month’s marketing analytics roundup.
Funnel Reporting in Looker Studio with GA4 Events
Nico Brooks
Learn how to use the Funnel chart type in Looker Studio to visualize GA4 metrics, such as steps in a purchase process.
