Analytics Roundup – July 2024
Nico Brooks
GA4 attribution fix, why GA4 in BigQuery needs session data, and more in Nico Brooks’ monthly analytics update.
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Analytics articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
Bot Traffic in GA4
Nico Brooks
Dealing with bot traffic in GA4 can require some advanced techniques (and persistence!). Learn the process from analytics expert Nico Brooks.
Analytics Roundup – June 2024
Nico Brooks
Our Head of Analytics Nico Brooks shares the latest and greatest updates and innovations in marketing analytics and GA4.
How to Filter Bot Traffic from GA4
Nico Brooks
You’ve identified bot traffic in your GA4 property. Now, take the steps to filter that traffic from hitting your GA4 in the future.
How to Identify Bot Traffic in GA4
Nico Brooks
The first step in removing bot traffic from GA4 is identifying its characteristics. Use these reports & dimensions for diagnosis & taking action.
Hunting for Bots
Nico Brooks
Bot traffic in GA4 is really frustrating. Our Head of Analytics Nico Brooks takes us through the arduous effort of identifying & excluding bot traffic.
