GA4 includes significant changes from the version you’re used to. Learn more about the potential impact to your business, and plan for setting it up now.
Learn key concepts core to GA4 and differences from Universal Analytics.
Understanding the mechanics of web tracking helps bring clarity and meaning to the data we analyze.
To address structural inequities in our industry’s talent development, Two Octobers decided to create a digital marketing apprenticeship.
In this tutorial, we explore methods for analyzing a top content page – i.e. a page we are really interested in getting people to. The goal of this analysis will be to identify tactics for increasing engagement with the page. For this example, we will be looking at the contact page on the Two Octobers
Calculating Marketing ROI There are a lot of different ways to look at marketing ROI, but for organizations that sell online, return on ad spend (ROAS) is a common metric for measuring marketing performance. ROAS is gross revenue divided by ad spend. Simply put, how much did you spend to generate how much revenue? It
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