GA4 Attribution Models: How They Work
Conversion attribution in GA4 is weird. We show you how to change the attribution model, and why that changes some reports and not others.
Nico Brooks
April 21, 2023
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Author: Nico Brooks
Nico Brooks
Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching.
Learn more about Nico or read more blogs he has written.
Reporting on GA4 Landing Pages in Looker Studio
GA4 Landing page data is not available as a dimension in Looker Studio. We share a workaround and walk you through some advanced techniques.
Nico Brooks
April 17, 2023
GA4 Engagement Metrics: Session Duration & More
Learn about Session Duration in GA4, how the user_engagement event makes it a more useful metric, and how Average Engagement Time per Session is measured.
Nico Brooks
March 22, 2023
Intro to GA4 Part 4: Reporting
Check out our crash course on how to get the most out of GA4 reports.
Nico Brooks
March 21, 2023
Intro to GA4 Part 3: Navigating the GA4 Interface
Having trouble understanding the GA4 interface? Let’s walk through the platform to demonstrate how to quickly and efficiently find the data you need.
Nico Brooks
March 21, 2023
Intro to GA4 Part 2: GA4 vs. Universal Analytics
GA4 is coming — find out the differences between GA4 and Universal Analytics to make the transition a smooth one.
Nico Brooks
March 21, 2023
