GA4 Custom Insights
Custom Insights in GA4 is great for monitoring & alerting on important metrics for changes. Learn how to use it, including examples of what to track.
Nico Brooks
April 30, 2024
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Author: Nico Brooks
Nico Brooks
Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching.
Learn more about Nico or read more blogs he has written.
Removing bot traffic from GA4 reports
Learn how to identify bot traffic in GA4 and remove it from reports.
Nico Brooks
March 5, 2024
Better Ecommerce Reports in GA4
Let’s overhaul GA4’s standard Monetization reporting. We create a new ecommerce report based on traffic source, change the menu and customize the item report.
Nico Brooks
November 30, 2023
Track session duration conversions in GA4
Tracking conversions based on session duration isn’t possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.
Nico Brooks
November 5, 2023
How should your SEO strategy change now that generative AI is being used in search results?
Google continues to roll out Generative AI search. How should your SEO strategy change? We explore what’s changed…and what stays the same.
Nico Brooks
September 15, 2023
Page Value in GA4
GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. In this post, we will recreate the metric using GA4 data in Google BigQuery. Google defined the UA metric as: Page Value is the average value for a page that a user visited before landing on the goal page or completing an Ecommerce
Nico Brooks
August 20, 2023
