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Author: Nico Brooks

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Nico Brooks

Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching. Learn more about Nico or read more blogs he has written.
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Understanding Google Analytics Assisted Conversions Data Discrepancies

The Google Analytics assisted conversions report is very helpful for demonstrating which channels or sources indirectly influence conversions on a client’s site, but there are two somewhat confusing aspects to this report. The number of conversions shown by channel or source does not match other Google Analytics reports. Huh? The conversion numbers in the assisted conversions column sometimes exceeds

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Nico Brooks August 31, 2016
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Google Analytics Cross-domain Tracking in an iFrame

A quick primer on the nature of the problem   One of the most common problems I run into with Google Analytics (GA) occurs when a website uses a 3rd-party shopping cart, booking system or other transactional functionality. These systems often run on another domain, which means a user goes from xyz.com to xyz.shoppingcart.com to

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Nico Brooks August 17, 2016
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Collaborate!

At Two Octobers, one of our core working principles is that collaboration makes work more productive and fun. To get better at it, we brought in some of the fabulous folks at On Your Feet. Here’s a short video capturing the ensuing productivity and fun. Video production, direction and editing: Johan Christanson Muse: Balto

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Nico Brooks June 29, 2016
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Replacing Google Ads Editor HTML Export Functionality

Updated August, 2016, to reflect changes in Google Ads Editor and added support for the expanded text ad format. In the Summer of 2015, Google removed the HTML export feature from Google Ads Editor. We made heavy use of this functionality in order to share new campaigns with clients for approval. To replace it, I

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Nico Brooks September 22, 2015
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Google Ads Shopping Ads – Setting Bids by Product Price

Google recently released a major update to product advertising on their Ads platform. With the update came a new name, Shopping campaigns, replacing their previously-named Product Listing Ads (PLA) campaigns. Shopping campaigns generate keywords and ads from a product data feed provided by the advertiser, and are an incredibly effective way to market products online.

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Nico Brooks June 16, 2014

Engagement as a Proxy for Conversion Rate

Can engagement metrics be used as a proxy for conversion rate when optimizing advertising campaigns? When we manage advertising campaigns, whether they be in Google Ads, Facebook, or elsewhere, we strive to drive as many leads or sales as possible. Doing this usually includes setting bids or budgets based on an expected conversion rate. For

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Nico Brooks September 23, 2012
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