![shopping-icon](https://twoctobers.com/wp-content/uploads/2016/08/shopping-icon-300x157.jpg)
Google Ads Shopping Ads – Setting Bids by Product Price
Google recently released a major update to product advertising on their Ads platform. With the update came a new name, Shopping campaigns, replacing their previously-named Product Listing Ads (PLA) campaigns. Shopping campaigns generate keywords and ads from a product data feed provided by the advertiser, and are an incredibly effective way to market products online.